Remaining YEEZY Inventory Projected to Lower adidas Revenue by $1.29 Billion USD

Projects, collaborations and products are subject to spontaneous cancellation for brands constantly. Whether it be the result of dropping a partner or simply not aligning with a brand's direction, companies -- and giants such as adidas especially -- are used to calling audibles. However, when the Three Stripes decided to drop Ye and the YEEZY line, an unprecedented and cataclysmic shift occurred. Instantly, entire teams from designers to manufacturers were displaced and countless projects were d...